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When we think of some of the most successful companies in the world we might think of companies like Disney, UPS or Hewlett-Packard. All of them have at least one important thing in common - they have branded themselves in a consistent and thorough manner.
Our featured article this month talks about what branding is and the signifigance of consistent and thorough branding within all aspects of your company.
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Featured Article
Branding Your Business
Highly successful branding does not occur by chance. Companies such as Disney, UPS and HP deliberately and consistently have projected their images to the public through the use of specific artwork, colors, themes, policies and products. If we see a set of mouse ears we automatically think of Disney; when we see a
brown delivery truck we automatically think of UPS. But - they never stop branding even though they are already highly recognized. These successful companies spend a lot of time and money on branding because they know it pays off in increased sales.
, when you hear the word "branding" regarding your business what do you think of? Most people think of "branding" as having a great logo with a nice color scheme that is displayed on everything - letterheads, website, vehicle signs, apparel, and of course on all of your promotional items.
All of those things are important, but effectively branding your business involves much, much more. In an article written by Naz Daud of the UK Business Directory Team he explains that "branding" literally means that every aspect of your company should reflect what you want your image to be in the market place.
Consider that all of the following should also be important parts of branding any business -
- The reputations of the owners and employees
- The reputations of customers and suppliers
- The company's Mission Statement
- Consistent practices in all parts of the business
- Customer Service
- How the company deals with its suppliers
- Marketing & advertising
- Product quality
- Honesty & integrity
When you look at the various aspects of your company, check to make sure that the image you want to reflect - your "branding" - permeates all aspects of it. From the person who answers your phone to the top decision maker; from the envelopes you use to the billboard on the highway - make sure that when a client or prospect interacts with ANY aspect of your company that they will know what your brand stands for besides just a cool logo or attractive colors. If they like what they see they will want to do business with you.
Most of us never expect to become a Disney or a UPS or an HP, but we can still follow their examples so that we can get the best possible return on our business investment.
Click here to read more about this topic
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Marketing Tidbit
A June 3, 2008 article on Reuters.com reports that in a survey of 20,400 marketers about marketing spending "... 45.2% will spend more in the last half of the year and 44.3% will spend about the same as the first half. We see very little pull-back from those that are spending marketing dollars. Only 10.2% said they will spend less."
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It would be my privilege to help you brand your business through the power of creative promotional products.
Please feel free to contact me for a free consultation.
Warmest regards,
Linda J Behrle, Owner
Promotional and Engraved Gifts
704-814-9006
Email - promo-nc@carolina.rr.com
www.promo-nc.com
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