Today's Laugh
The good Lord didn't create anything without a purpose, but mosquitoes come close.
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| Tip Of The Month
The IRS has changed the mileage tax deduction rate effective July 1st.
Business rates - increases from 50.5 cents up to 58.5 cents per mile
Medical and moving rates -
increases from 19 cents up to 27 cents.
Charitable mileage -
remains the same at 14 cents per mile. |
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| | JULY 2008
CONTENTS
- Introduction
- FEATURED ARTICLE -
The Benefits of Marketing In A Down Economy - How Often & What Methods Should I Use To Contact My Customers and Prospects?
- Marketing Tidbit
- How To Select A Great Promotional Product
- 5 Important Questions To Ask A Potential Promotional Products Person (and our answers)
MONTHLY FEATURES
- Today's Laugh
- Tip Of The Month
| Greetings!
Can you believe how hot it got so early this year! Whew! And where did the spring go?? Is it summer already??
I know that summer may mean not-so-hot times for many businesses, but that slower period can be a good opportunity to re-evaluate and work on your marketing.
This month we're going to talk about what level of marketing every business should try to do during a slow economy, how often you should contact customers and prospects, and what makes a great promotional product.
| The Benefits Of Marketing In Down Times
With rising fuel costs that are affecting everyone, plus all of the election year rhetoric, the immediate future seems a bit uncertain. But one thing does remain certain - down times are EXCELLENT times to market, market, market!
It is a natural temptation to pull back your marketing when the economy seems like it is slowing down. But one of the biggest misconceptions is that you are saving money by doing so.
It is a proven fact that companies that maintain
or increase their marketing during slow
economic times often maintain or even increase
their sales during these times. And they are better
poised to emerge stronger when the tide turns.
And for those that don't the result is...
(click here for complete article)
| How Often & What Methods Should I Use To Contact My Customers and Prospects?
, how often do you keep in touch with your customers and prospects? What methods of contact do you use? Do you try once or twice and then quit?
Statistics show that a shocking70% of leads and referrals are never followed up at all! Don't be one of thefoolish majority. In fact, most studies have shown that it takes 7"touches" to gain a new customer. If you want to keep your current customers, and bring in new ones it is important that you follow through.
It is much easier and cheaper to keep a customer
than to find new ones. Remember - your competition is marketing to your customers every day.
Are you?
Make sure that your clients are hearing from you at least once a month.
Here are 14 Great WaysTo Market To Clients and Prospects and get results... (click here for complete article)
| Marketing Tidbit
In a recent study, business travelers at DFW Airport were randomly surveyed about promotional products. They demonstrated the reach and recall strength of promotional products.
- 71% reported receiving a promotional product in
the last 12 months - 33.7% had a promotional item on their person - 76.1% of participants could recall the name of the
advertiser on a promotional product that they
received in the past 12 months
In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. | How To Select A Great Promotional Product
Many people approach the purchase of promotional products as a necessary evil to their business instead of a tool to increase sales. Even worse, their are many that do not recognize or understand the power that promotional products have - if selected and used properly.
There is a proven process for finding and using great promotional products effectively. A good promotional products consultant should ask you these important questions... (click here for the complete article) | 5 Important Questions To Ask A Potential Promotional Products Person (and our answers)
- What tools do you have to research products for me so I can get the best selection, price, etc.?
PEG has ESPOnline, the top industry tool for researching promotionalproducts. It has hundreds of thousands of items that we can research bytype, theme, industry, color, supplier, quanitity and/or price....
(click here for the complete article)
| | | | If you would like to talk further about marketing with promotional products, please contact us and we'll set up an appointment at your convenience.
Sincerely,
Linda Behrle
Promotional and Engraved Gifts
704-814-9006
Email: promo-nc@carolina.rr.com
| | As you slide down the banister of life, may the splinters never point the wrong way. | | |
